DROP

Bringing You The Latest Drop

Brand Strategy,Visual Identity,Creative Campaigns,Packaging,3D & Motion,UI/UX Design,Social Media Design2026DROP is a fashion concept store built around culture, community and constant evolution. As the brand entered its next chapter, the objective was not to reinvent what already had recognition, but to sharpen it. PAPERWORK developed an uplifted logo and expanded visual identity that preserved DROP’s existing equity while introducing a more confident, refined and versatile design system. The refreshed wordmark was carefully reworked to improve presence, proportion and consistency across physical and digital touchpoints, while the broader identity was expanded through a more defined graphic language, typography, colour application and supporting visual assets.

DROP

Bringing You The Latest Drop

Brand StrategyVisual IdentityCreative CampaignsPackaging3D & MotionUI/UX DesignSocial Media Design

DROP is a fashion concept store built around culture, community and constant evolution. As the brand entered its next chapter, the objective was not to reinvent what already had recognition, but to sharpen it. PAPERWORK developed an uplifted logo and expanded visual identity that preserved DROP’s existing equity while introducing a more confident, refined and versatile design system. The refreshed wordmark was carefully reworked to improve presence, proportion and consistency across physical and digital touchpoints, while the broader identity was expanded through a more defined graphic language, typography, colour application and supporting visual assets.

2026