DROP 190

Too Big To Miss

Creative Campaigns, Packaging, 3D & Motion, Merchandise Design2026DROP 190 marked a new physical chapter for the brand, with the opening of its store at 190, LMD. PAPERWORK developed a complete set of visual and merchandise assets for the launch, extending DROP’s identity across both the retail environment and the products surrounding it. The objective was to create a system that felt consistent, collectible and unmistakably DROP across every touchpoint. The project included apparel and accessories alongside a wider range of branded objects, including T-shirts, hoodies, caps, socks, candles, lighters, stickers and custom sticker packaging. Each piece was designed as part of one cohesive visual language, allowing the identity to move naturally between fashion, objects and in-store applications. The launch system was further expanded through animated screen advertising and automotive applications, helping carry the DROP 190 identity beyond the store itself and into the surrounding environment.

DROP 190

Too Big To Miss

Creative CampaignsPackaging3D & MotionMerchandise Design

DROP 190 marked a new physical chapter for the brand, with the opening of its store at 190, LMD. PAPERWORK developed a complete set of visual and merchandise assets for the launch, extending DROP’s identity across both the retail environment and the products surrounding it. The objective was to create a system that felt consistent, collectible and unmistakably DROP across every touchpoint. The project included apparel and accessories alongside a wider range of branded objects, including T-shirts, hoodies, caps, socks, candles, lighters, stickers and custom sticker packaging. Each piece was designed as part of one cohesive visual language, allowing the identity to move naturally between fashion, objects and in-store applications. The launch system was further expanded through animated screen advertising and automotive applications, helping carry the DROP 190 identity beyond the store itself and into the surrounding environment.

2026