SIGHT x FC MASAR

United by the Masar

3D & Motion, Merchandise Design2026SIGHT x FC Masar brought together fashion and football through a limited merchandise collaboration designed as a complete visual system rather than a standalone collection. PAPERWORK developed the creative direction and design language across the collaboration, creating a custom SIGHT emblem specifically for the project and translating it across a jersey, T-shirt and zip-up hoodie. Every application was considered as part of the same system, from placement, proportion and garment graphics to the technical detailing that gives sportswear its authenticity. The jersey was developed through detailed design specifications covering graphics, trims and applications, while custom labels and supporting brand elements extended the identity into the finer product details.

SIGHT x FC MASAR

United by the Masar

3D & MotionMerchandise Design

SIGHT x FC Masar brought together fashion and football through a limited merchandise collaboration designed as a complete visual system rather than a standalone collection. PAPERWORK developed the creative direction and design language across the collaboration, creating a custom SIGHT emblem specifically for the project and translating it across a jersey, T-shirt and zip-up hoodie. Every application was considered as part of the same system, from placement, proportion and garment graphics to the technical detailing that gives sportswear its authenticity. The jersey was developed through detailed design specifications covering graphics, trims and applications, while custom labels and supporting brand elements extended the identity into the finer product details.

2026